ProtoPlan House - Brand Creation Intake Form

[01] BASIC_INFO

Basic Information

Project Name (if any)

Client / Main Contact Name *

Email Address *

Phone Number / Preferred Contact Method

What stage is your project currently in? *

Established business New project Idea stage only

[02] PROJECT

Project Understanding

Describe your project in one sentence *

Explain your project in detail *

What problem or need does your project solve?

What is your primary goal for building this brand?

Launching a new project Rebuilding an existing concept Entering a new market Improving brand perception Other

[03] MARKET

Audience & Market

Who is your main audience?

How does your audience usually behave or discover new brands?

Who are your direct competitors?

What do you think your audience feels is missing in the current market?

[04] VISION

Brand Vision

Describe how you imagine your brand in three words

If your brand had a voice, how would you want people to hear it?

What is the core value you want your brand to represent?

Do you have any references or brands you admire?

[05] PRODUCT

Product / Service Details

What products or services will your project offer?

Are these details fully defined or still developing?

Fully defined Still developing Need help structuring them

Do you already have a pricing plan?

Yes No Need assistance

[06] ASSETS

OPTIONAL

Existing Brand Assets

Do you currently have any of the following?

Previous logo Partial identity Written materials None — starting from scratch

If you have files, please share the links here

[07] TECHNICAL

Technical Needs

Do you need a website?

Yes No Later

Do you need an online store?

Yes No

Do you need an internal system? (CRM / POS / Dashboard)

Yes No Not sure

[08] TIMELINE

Timeline & Budget

When do you want to launch the brand?

Do you have a specific deadline?

What is your expected budget for the brand-building process?

Under $500 $500–$1000 $1000–$2000 $2000–$5000 Flexible depending on value

[09] STYLE

Expectations & Style

How do you expect the workflow between you and ProtoPlan House to be?

What are the top 3 outcomes you want us to achieve for you?

What are the things you never want to see in your brand?

[10] FINAL

Final Check

Any additional details we should know before starting?

How did you hear about ProtoPlan House?